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Welcome to our 2026 Postcard series, where we take you to a new location everyday. First stop? The beautiful cities along the French Riviera. Checkout our Villefranche-sur-Mer and Saint-Tropez inspired packing lists below!

Our top tip for travel:

Pack what you love and invest in light-weight, summer fabrics. Comfort is key when touring these beautiful cities, and if you love how you feel... that's the best accessory in your arsenal. 

Coastal image of Villefranche

What to Pack

Villefranche-sur-Mer

The Clothes:
Lightweight fabrics are key in the heat, but be sure to pack light layers for the coastal breeze! We're loving bold colors and prints for this location - think FUN! You'll fit right in with the pastel-painted Old Town vibe.

The Accessories:
We're packing bangles and statement earrings to accent the colorful clothes.

Coastal image of Saint Tropez

What to Pack

Saint-Tropez

The Clothes:
We're bringing aspiration to our wardrobe in Saint-Tropez. Think Yacht Life - low effort, high quality linens and cottons with clean lines and beautiful silhouettes. We're wearing elevated cover-ups that can be taken from brunch to boat.

The Accessories:
Anything gold. Simple, classic, and beautiful.

Forest Green midi dress cut out, in front of a french riviera nackground.

Dress for the Occasion

Waterfront Wine Break

Relax with a glass of your favorite wine (or spritz), in a dress as stunning as the view. The high halter neckline gives way to a striking open back. This dress is 100% cotton, so you never have to sacrifice beauty for comfort in the Riviera sun.

Fully smocked, strapless yellow cotton dress in front of a coastal backdrop.

Dress for the Occasion

Boat Day Look

Feel the breeze on your skin with a simple, warm-weather staple. The cotton fabric and fully smocked bodice allow for a flattering, breezy look, ready for a ride through the Vieux Port. Style with a white head scarf to keep the fly aways at bay, while adding a touch of elegance to this dress.

watercolor image of the coast of the french riviera

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